GRANITE CITY ELECTRIC - BOSTON MAGAZINE AD

ROLE: Design an ad (one in a series) that increases the image awareness of a regional lighting design retailer.

OBJECTIVE: Granite City Electric needed to appeal to the customer who wanted high quality lighting fixtures to decorate their homes with. The ad campaign was also a way to get much needed co-op advertising dollars.

RESULTS: Granite City Electric achieved significant sales growth while establishing an image as a quality retailer of fine lighting.

 

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